Cultural Intelligence

A company’s investment in selection, development, and preparation of individuals for cross-cultural assignments is critical for success. This is a country where less than 10% of the population is native. Juxtaposed between Europe, Asia, and Africa, the opportunities for an international construction company seem unlimited. One can hardly watch a Discovery channel show on mega structures and not see something being built in Dubai. While many opportunities exist to build a multinational business and the barriers to doing so are shrinking, the challenges of blending multinational operations remain. This article seeks to identify some of the trends associated with the international growth and expansion trend; identify some of the people-related challenges; define the concept of cultural intelligence; and relay that some companies with significant multinational presence are doing to develop cultural intelligence in their companies.

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